PRIVACY POLICY

The Pulse OKC – Privacy Policy
Last Updated: October 1, 2025
The Pulse OKC (“we,” “us,” “our”) respects your privacy and is committed to protecting your Personal Information. This Privacy Policy explains what we collect, how we use it, your rights, and how you can manage your preferences, in alignment with U.S. federal and state privacy laws, including state-specific regulations effective in 2025.
1) Scope of this Policy

This Policy covers www.thepulseokc.com and all related digital features, forms, SMS communications, and online ads/pages that link here.
If you apply or lease through third-party platforms (e.g., Yardi, RealPage, Entrata), their privacy terms also apply—their use of your data is governed by their own privacy policies.
This Policy does not extend to information we collect offline or to third-party websites and services not linked to this Policy.

2) Information We Collect
We collect and process the following Personal Information:

Contact and account data: name, email, phone, address, birth date, emergency contacts.
Leasing and resident data: application info, SSN and background screening, screening/credit data, preferences, tour scheduling, vehicle/pet info.
Communication history: emails, SMS, messages (inbound and outbound).
Usage and device info: IP, device/OS/browser, geolocation, usage analytics, cookies, click/touch data.
Social/profile info: where you interact with us via social media or integrate accounts.
Third-party and integrated platform data: data processed by Yardi, Entrata, RealPage, RentCafe, and similar services, subject to their privacy policies.
Sensitive or protected category data: SSN, driver’s license, background check info—collected only as needed for leasing, identification, or legal compliance.

We may also process de-identified and aggregated data for analytics and business intelligence.
3) How We Collect Information

Directly: Forms, applications, event RSVPs, communication by phone/email/SMS.
Automatically: Cookies, pixels, analytics, device data.
From vendors and platforms: Leasing and resident portals, payment processors, tenant screening services, and marketing platforms (e.g., Facebook, Google Ads/Analytics, Yardi/RealPage/Entrata integrations).

4) Cookies and Tracking Technologies

Essential, functional, performance, analytics, and targeted/ad cookies are in use.
We use Google Analytics, advertising/remarketing pixels (Google, Meta/Facebook, TikTok, etc.).
Opt-out and preferences: Manage tracking via browser/device settings, industry opt-out pages (NAI/DAA), or by contacting [info@thepulseokc.com].
Full list of core third-party analytics/ad providers and links to their privacy policies available on request.

5) How We Use Your Information

Manage leasing applications, resident accounts, and property services.
Process payments, maintenance/service requests, and communications.
Personalize and improve user experience.
Provide relevant advertising and marketing (never sharing your info for third-party promotional purposes unless you consent).
Comply with legal screening, fair housing, and reporting requirements.

6) How and When We Share Your Information

With service providers and processors (e.g., hosting, analytics, leasing and payment platforms, property management vendors). Vendors are contractually bound to use your data only per our instructions.
Integrated platforms: Leasing, resident, and payment portals (e.g., Yardi, RealPage, Entrata) process your information based on their own contractual and privacy terms.
Legal or safety: As required by law, or to protect property, safety, or rights.
Business transfers: In the event of sale, merger, or acquisition.
De-identified/aggregated data: Shared only as permitted by law, never in personally identifiable form.
SMS/MMS: Consent and opt-out managed directly; SMS data not sold or shared for third-party marketing.

7) Your Choices and Rights

Email/SMS marketing: Unsubscribe links or email [info@thepulseokc.com]. “STOP” to opt out of SMS.
Cookies: Adjust your browser/device preferences and/or visit DAA/NAI opt-out pages.
Access, update, delete, and additional state-based rights (CA, CO, VA, TN, IA, MD, MN, NH, DE, NE, NJ, UT, TX, FL, IN, KY, CT, OR, MT): Email [info@thepulseokc.com] and include “Privacy Request.” May require ID verification in line with applicable law.
Authorized agents: California and other states’ residents may appoint an agent to exercise privacy rights.
Shine the Light: CA residents may request a list of categories of disclosures for direct marketing.

8) Data Retention

Personal data: Retained as long as reasonably necessary for property management, resident relations, legal compliance, and contract enforcement.
State laws (CA, CO, VA, others): Retention timeframes for certain data categories are honored per statutory requirements; request details at [info@thepulseokc.com].

9) Security

Reasonable administrative, technical, and physical safeguards are deployed; sensitive leasing data is encrypted where possible and handled only over secure platforms.
No method is 100% secure; account holders are responsible for protecting passwords and session information.

10) Children’s Privacy

Services not directed to those under 18. No intentional collection of Personal Information from children. Contact us promptly if you believe a minor has provided data.

11) International Users

Data processed and stored exclusively in the U.S.; use constitutes understanding and acceptance of data transfer to the U.S.

12) State Privacy Rights

Up-to-date coverage for CA, CO, VA, TN, IA, MD, MN, NH, DE, NE, NJ, UT, TX, FL, IN, KY, CT, OR, MT, and new 2025 entrants: access, deletion, correction, portability, opt-out of “sale”/“sharing”, and profiling rights as applicable.
Full list of state-by-state rights available at [info@thepulseokc.com].
TN (affirmative defense disclosure): This policy aligns with the NIST Privacy Framework for additional protection.

13) Do Not Track

Browsers may transmit DNT signals; currently, The Pulse OKC does not respond to DNT but honors legal opt-out mechanisms where required.

14) Policy Changes

Updates to this Policy will be posted to www.thepulseokc.com with a new effective date. Continued use after posting means acceptance of changes.

15) Notice & Accessibility

Essential notices may be sent by email, SMS, or posted online.
The Policy is available in alternative accessible formats upon request.

SMS Opt-In and Terms

By opting in, users agree to receive SMS regarding leasing/services.
Message/data rates may apply. Frequency varies.
STOP to opt out; HELP for info. SMS delivery subject to carrier limitations.
Your SMS preferences are never shared for third-party marketing.

PRIVACY POLICY

This Policy covers www.thepulseokc.com and all related digital features, forms, SMS communications, and online ads/pages that link here.

If you apply or lease through third-party platforms (e.g., Yardi, RealPage, Entrata), their privacy terms also apply—their use of your data is governed by their own privacy policies.

This Policy does not extend to information we collect offline or to third-party websites and services not linked to this Policy.

2) Information We Collect We collect and process the following Personal Information:

Contact and account data: name, email, phone, address, birth date, emergency contacts.

Leasing and resident data: application info, SSN and background screening, screening/credit data, preferences, tour scheduling, vehicle/pet info.

Communication history: emails, SMS, messages (inbound and outbound).

Usage and device info: IP, device/OS/browser, geolocation, usage analytics, cookies, click/touch data.

Social/profile info: where you interact with us via social media or integrate accounts.

Third-party and integrated platform data: data processed by Yardi, Entrata, RealPage, RentCafe, and similar services, subject to their privacy policies.

Sensitive or protected category data: SSN, driver’s license, background check info—collected only as needed for leasing, identification, or legal compliance.

We may also process de-identified and aggregated data for analytics and business intelligence. 3) How We Collect Information

Directly: Forms, applications, event RSVPs, communication by phone/email/SMS.

Automatically: Cookies, pixels, analytics, device data.

From vendors and platforms: Leasing and resident portals, payment processors, tenant screening services, and marketing platforms (e.g., Facebook, Google Ads/Analytics, Yardi/RealPage/Entrata integrations).

4) Cookies and Tracking Technologies

Essential, functional, performance, analytics, and targeted/ad cookies are in use.

We use Google Analytics, advertising/remarketing pixels (Google, Meta/Facebook, TikTok, etc.).

Opt-out and preferences: Manage tracking via browser/device settings, industry opt-out pages (NAI/DAA), or by contacting [info@thepulseokc.com].

Full list of core third-party analytics/ad providers and links to their privacy policies available on request.

5) How We Use Your Information

Manage leasing applications, resident accounts, and property services.

Process payments, maintenance/service requests, and communications.

Personalize and improve user experience.

Provide relevant advertising and marketing (never sharing your info for third-party promotional purposes unless you consent).

Comply with legal screening, fair housing, and reporting requirements.

6) How and When We Share Your Information

With service providers and processors (e.g., hosting, analytics, leasing and payment platforms, property management vendors). Vendors are contractually bound to use your data only per our instructions.

Integrated platforms: Leasing, resident, and payment portals (e.g., Yardi, RealPage, Entrata) process your information based on their own contractual and privacy terms.

Legal or safety: As required by law, or to protect property, safety, or rights.

Business transfers: In the event of sale, merger, or acquisition.

De-identified/aggregated data: Shared only as permitted by law, never in personally identifiable form.

SMS/MMS: Consent and opt-out managed directly; SMS data not sold or shared for third-party marketing.

7) Your Choices and Rights

Email/SMS marketing: Unsubscribe links or email [info@thepulseokc.com]. “STOP” to opt out of SMS.

Cookies: Adjust your browser/device preferences and/or visit DAA/NAI opt-out pages.

Access, update, delete, and additional state-based rights (CA, CO, VA, TN, IA, MD, MN, NH, DE, NE, NJ, UT, TX, FL, IN, KY, CT, OR, MT): Email [info@thepulseokc.com] and include “Privacy Request.” May require ID verification in line with applicable law.

Authorized agents: California and other states’ residents may appoint an agent to exercise privacy rights.

Shine the Light: CA residents may request a list of categories of disclosures for direct marketing.

8) Data Retention

Personal data: Retained as long as reasonably necessary for property management, resident relations, legal compliance, and contract enforcement.

State laws (CA, CO, VA, others): Retention timeframes for certain data categories are honored per statutory requirements; request details at [info@thepulseokc.com].

9) Security

Reasonable administrative, technical, and physical safeguards are deployed; sensitive leasing data is encrypted where possible and handled only over secure platforms.

No method is 100% secure; account holders are responsible for protecting passwords and session information.

10) Children’s Privacy

Services not directed to those under 18. No intentional collection of Personal Information from children. Contact us promptly if you believe a minor has provided data.

11) International Users

Data processed and stored exclusively in the U.S.; use constitutes understanding and acceptance of data transfer to the U.S.

12) State Privacy Rights

Up-to-date coverage for CA, CO, VA, TN, IA, MD, MN, NH, DE, NE, NJ, UT, TX, FL, IN, KY, CT, OR, MT, and new 2025 entrants: access, deletion, correction, portability, opt-out of “sale”/“sharing”, and profiling rights as applicable.

Full list of state-by-state rights available at [info@thepulseokc.com].

TN (affirmative defense disclosure): This policy aligns with the NIST Privacy Framework for additional protection.

13) Do Not Track

Browsers may transmit DNT signals; currently, The Pulse OKC does not respond to DNT but honors legal opt-out mechanisms where required.

14) Policy Changes

Updates to this Policy will be posted to www.thepulseokc.com with a new effective date. Continued use after posting means acceptance of changes.

15) Notice & Accessibility

Essential notices may be sent by email, SMS, or posted online.

The Policy is available in alternative accessible formats upon request.

SMS Opt-In and Terms

By opting in, users agree to receive SMS regarding leasing/services.

Message/data rates may apply. Frequency varies.

STOP to opt out; HELP for info. SMS delivery subject to carrier limitations.

Your SMS preferences are never shared for third-party marketing.

Contact Us The Pulse OKC 520 W Main St Oklahoma City, OK 73102 Phone: 405.416.5101 Email: info@thepulseokc.com

2) Information We Collect
We collect and process the following Personal Information:

We may also process de-identified and aggregated data for analytics and business intelligence.
3) How We Collect Information

Contact Us
The Pulse OKC
520 W Main St Oklahoma City, OK 73102
Phone: 405.416.5101
Email: info@thepulseokc.com